There are so many things I haven’t done because of branding. Or brand fearing. There are songs I didn’t release, and jokes I didn’t perform and blog posts and social media pictures I didn’t post because I thought, “that’s not my brand. People won’t get it. They’ll think I’m not being the real me.” Brand sucks. I know no one reads this blog. If they did, someone somewhere would mention it. It’s like the bigfoot of blogs. There’s no proof anyone has ever seen it. So in the near future I will blow up brand fear. I don’t have a brand anyway. What do I look like? What is my style? What movie character am I supposed to play? I don’t know. I try to be happy, I’m a regular guy with a regular face and regular voice, slightly shorter than average.
I think people don’t connect with me because I post whatever I think about classical repertoire music and post short nonsensical jokes that maybe put people off. I’m naturally nice but also easily able to be politically offensive even though I really don’t want to be. So with branding I should ignore it. For now. It’s more important to have something that you do and have people pay attention and listen.
Is it better to have a blog and post every day or is it better to just participate in social media? Facebook, Instagram, Twitter and Snapchat? And hope that many someones say, “hey this guy is worth paying attention to?” I had so many absurd things to say. And so many things I thought were funny, but no one else seemed to agree with me. Is that the idea of a dweeb? A tart? A tithead? It’s like if you work your hardest to write a comic or make a youtube page and you achieve it, publish it, and then no one likes it or comments on it, does that mean you’re an idiot, or does it just mean you’re not properly branded?
Right now I am neither. Well I might be an idiot tart but I am not properly branded. So I guess I will do everything I want to that suits me or does not. Hopefully something will click with someone somewhere and then I will just get into a creative habit that has some purpose. I admire people with creative habits. Like people who are always on similar TV shows, or people who just do standup comedy and get better and better and have more and more followers for that one specific thing. But I can’t do that. Not now. So I will keep dividing myself and dividing my ability to brand myself. I will continue podcasting, doing standup comedy, looking for acting roles, I will finally release a new song, I will blog on here, post random things on YouTube, blog on my dadaist other blog and also keep playing the piano. And none of it will match or go together or make anyone understand who I am any better than that. I will remain unbranded. If you want to brand me, feel free. Please send a self addressed stamped envelope if you want a reply to Aaron Peta, PO Box 150186 Kew Gardens, NY, 11415.
Aaron of House Unbrandian
12/14/2017