So I can’t figure out why people buy things, why people like things, but I have partially figured out why people laugh at things.

I haven’t been floored by anything recently. I used to go out into the city watch crazy shows, music shows, comedy shows, plays and I used to get really excited and euphoric about it all. Now I just go, oh that’s an interesting perspective but I would have done it this way.

I guess it’s easy to figure out why people buy tickets to a show. They want to go out and be entertained and they have to make a choice so they pick something and go. It’s like lunch. You have to eat it because you’re hungry so you eventually pick something or you don’t decide then you have to go back to work hungry and grumpy and you don’t make that mistake again tomorrow. Unless you’re in ketosis but that’s another story.

What I can’t figure out is why people buy shirts. I guess that’s more precise. I sell shirts. And I have to create a desire in the mind of the public to buy them. Because they’re totally unnecessary and totally an emotional luxury purchase people have to want them. People can buy a plain t-shirt with no design for a few dollars at a big chain store. When they buy my shirts they’re buying my art. They’re saying Aaron Peta’s ideas are rad and by wearing them I am cooler. I am better. Than you. Ha.

So how do I create that emotion? Products don’t just speak for themselves. Tastemakers could do something. If Drake and Charli XCX started wearing all my shirts then suddenly the lifestyle would be in place. They have social credit. Yo Drake what’s your address I’ll send you ten shirts gratis.

I can say hey man I’m Aaron Peta I have this crazy lifestyle I’m a comedian and a singer in New York and I have miles of style and people will be like so… am… I. Who cares. Well my album got Worst Album of The Month in Vice Magazine  (ie – I’m an ironic genius) and charted in New York college radio (ie – I’m a college genius).

So that’s why you should care. I got a million jokes, I got a million songs, I got a million degrees of exaggeration, and all of it is coming out soon. All I gotta do now is cause everyone to buy it in a tidal wave chain reaction of cascading social proof then marry Ariana Grande.

But back to that other thing, I have no idea how to get more than 3 likes on Facebook which completely blows my mind.

Selling Aaron

10/08/2016